FAQ

Questions sites
ask us

Straight answers, no sales-speak. If your question isn’t here, bring it to the call — we’d rather answer it than dodge it.

How fast until we see leads?
Most sites are live within two weeks of the first call. Once campaigns launch, the first leads typically arrive within days — not weeks, not quarters. We’ll give you a straight timeline for your studies on the call.
What if it doesn’t work for our site?
Then it costs you nothing beyond the ad spend you chose to run. There’s no setup fee and no retainer, so you’re never paying for promises. And we’ll tell you honestly on the first call if we don’t think we’re a fit — we’d rather pass than take on a site we can’t help.
Do we need our own staff to call the leads?
No. Every lead gets an instant SMS the moment they come in, followed by automated follow-up sequences, appointment reminders, and no-show recovery. If you want a human calling full-time, we offer a dedicated recruiter add-on — hired, trained, and managed by us.
Who writes the ad copy and designs the creative?
We do — all of it. Condition-specific creative written for patients and compliant with platform advertising rules. You approve everything before it runs. Nothing goes live you haven’t seen.
What about IRB and compliance?
We work within your IRB-approved language and your site’s requirements. Ad copy and landing pages are built around what your IRB has cleared, and you sign off on every word before launch. If your IRB needs to review materials, we’ll prepare them in a review-ready format.
What ad spend should we budget?
You fund the ad spend directly — it’s the only money you put up, and it stays in your account under your control. The right starting budget depends on your indications, geography, and enrollment goals. We’ll recommend a starting point on the call, and you can adjust it anytime.
Do you work with our indication?
We have active experience across COPD, MASH, Asthma, Ulcerative Colitis, Crohn’s Disease, and CKD. The underlying system — condition-specific creative, prescreening pages, fast follow-up — works across indications. Bring your studies to the call and we’ll tell you plainly what we’d do with them.
We already run ads. Why switch?
Maybe you shouldn’t. If your current setup is delivering consents at a cost you’re happy with, we’ll say so. But most sites we talk to are running generic creative with no prescreening and slow follow-up — which is why their lead costs sit in the $50–$285 industry range while ours sit under $10. We’ll audit what you have and give you an honest read.
Can we cancel anytime?
There’s no long-term lock-in. And practically speaking, the question answers itself: if no patients are consenting, you’re not paying us anything beyond ad spend. The model is the commitment.
How is this different from hiring someone in-house?
Hiring means salary, benefits, ramp-up time, and one person’s skill set. With us you get the full operation on day one — strategist, copywriter, designer, media buyer, and follow-up system — with none of the overhead. And unlike a salary, our cost scales with actual consents.
Do you guarantee consents?
No — and you should be wary of anyone who does. Enrollment depends on your screening process too, not just our leads. That shared reality is exactly why we price per consent instead of asking for a retainer: the risk sits with us, not you.
Who owns the ad account and the data?
You do. Campaigns run in your ad account, leads flow into systems you control, and reporting is fully transparent. If we ever part ways, everything we built for you stays with you.

Still have questions? Good.

Bring them to a thirty-minute call. We’ll answer everything directly — including whether we’re actually a fit for your site.

Book a Call

No setup fee · No monthly retainer · Pay per consent