Results
The numbers behind
the model
We can offer pay-per-consent pricing because our lead costs are a fraction of the industry standard. Here is the comparison, plainly stated.
Cost per lead: us vs. the industry
Typical across our managed campaigns. Best single-week check: $3.29 per lead.
The well-documented cost-per-lead range for clinical trial patient recruitment.
Same patient. Same trial. We just don’t pay 6–35x more to find them.
What that looks like in practice
Real cost-per-lead figures from campaigns we manage. Client names stay private — the numbers are what matter.
A MASH study
$7.83 / lead
Sustained cost per lead across the campaign — steady flow of qualified inquiries week after week.
A COPD study
$8.54 / lead
Sustained cost per lead on competitive creative, with a 3.59% click-through rate on the winning ad.
Best single-week check
$3.29 / lead
What the system can do when creative, targeting, and follow-up are all dialed in at once.
Why our numbers are lower
There is no trick. It’s four things, done relentlessly.
Condition-specific creative
We write ads for one condition and one patient — not generic "join a clinical trial" messaging. A person with COPD responds to different words than a person with MASH. Specificity converts, and converting cheaply is the whole game.
Prescreening landing pages
Every ad points to a page that qualifies before anyone reaches your team. Eligibility questions filter out people who can’t qualify, so the leads in your pipeline are worth calling — and worth what you paid for them.
Constant testing
We run variants against each other and keep what wins. The 3.59% click-through rate on our best creative didn’t happen by accident — it’s the output of testing headlines, hooks, and formats until the numbers say stop.
Speed-to-lead follow-up
59% of research sites report recruiting fewer eligible patients because of process inefficiency. Every lead we generate gets an instant SMS and automated follow-up. Leads that get worked convert; leads that sit go cold. Ours don’t sit.
An honest note on what these numbers mean
These are lead costs — what it costs to get a qualified person to raise their hand for your trial. Whether that person consents depends on your screening process too.
That shared reality is exactly why we price on consents, not leads. If our leads don’t convert at your site, we don’t get paid. Our incentive is to send you people who actually qualify — not to flood you with names.
See what we’d run for your studies
Thirty minutes. We’ll walk through exactly how we’d approach your indications — and give you an honest read on what lead costs could look like for your site.
Book a CallNo setup fee · No monthly retainer · Pay per consent